Our client, a leading pharmaceutical company in Cyprus engaged in the exclusive distribution and sales of branded pharmaceuticals, medical equipment, medical devices, diagnostics equipment and infant nutrition are looking for a Brand Manager to join their team based in Limassol.

Responsibilities:

• Readings and research: Stay up-to-date and aware of any new study regarding the products to be promoted.
• Developing and overseeing the marketing strategy for new products & new launches in countries where the products are available.
• Establish brand plans and ensure implementation of the commercial brand strategy and tactical brand activities.
• Measure and report the performance of marketing campaigns and assess return on investment (ROI) & Key Performance Indicators (KPI).
• Competitive Intelligence: Understand the market and keep an eye on competitors- IMS Market analysis & insights.
• Developing strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development.
• Ensure and oversee a proper collaboration with the Graphic designer to produce marketing materials (promotional, brochures, posters, roll ups, gadgets…) and updating the inventory.
• Review boxes for printing (all countries – full packs & samples).
• Manage the social media platforms and ensure the proper and timely preparation of related materials according to a set plan and for the different countries.
• Forecast LRP & set the FCST update & track the budget.
• Ensures the preparation and the readiness of marketing messages on a quarterly basis and provide necessary training, clear communication and proper implementation by the sales teams in all countries.
• Ensures the implementation of the marketing plans and initiatives as per the set plan and the collaboration of sales teams.
• Plan complete launch plan of newly introduced products (all countries).
• Perform cycle meetings and training for sales team in coordination with the Field Force Manager.
• Preparation and execution of a brand and business plan, marketing campaigns for each product with positioning.
• Regularly interacts with key experts, other clinicians & stakeholders (pharmacies) during the regular field visits – gain insights, assess the market, assess the messages, coach the team on proper delivery of marketing messages.

Requirements:

• University degree in a related field.
• Previous experience in marketing in a pharmaceutical company.
• Good command of English and/ or French & Arabic. 
• Computer literacy.
• Excellent presentation skills.
• Well-developed interpersonal and creative problem-solving skills.
• Multi-tasking and time management skills.
• Strong negotiation and communication skills.
• Strong analytical skills.

TO APPLY for this job opportunity, send your CV (in English please) to [email protected] and include the reference:  Brand Manager – VAC-C3004. We look forward to hearing from you!