Our client, a CYSEC Authorized and licensed Investment Firm located in Limassol, is looking to onboard a Performance Marketing Manager.
The Performance Marketing Manager will be responsible for developing and executing companies global paid media strategy across multiple performance-driven channels/platforms, including Google Ads, Paid Search, PPC, Paid Social, Display, Programmatic, Retargeting and SEO. Main responsibility is to maximize ROAS, improve lead quality, and scaling customer acquisition.
This is a strategic and execution-focused role that requires strong analytical skills, hands-on campaign management expertise, and a deep understanding of paid media strategies.
Job Description:
- The the Performance Marketing Manager will have the chance to:
- Develop and execute a comprehensive paid media strategy that aligns with our business objectives, focusing on customer acquisition, engagement, and retention.
- Plan, execute, and optimize high-performing digital campaigns across (but not limited to) Google Ads, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, and programmatic platforms.
- Develop, implement and monitor a high-impact performance marketing strategy that aligns with the business objectives, focusing on acquisition, retention, and growth.
- Own end-to-end digital campaign execution, ensuring all initiatives drive strong ROI, engagement, and conversions.
- Steer and guide our external paid media agencies, ensuring that campaigns are executed efficiently and that performance targets are consistently met.
- Manage paid search, display, and social media campaigns to drive conversions, new account sign-ups, and revenue growth.
- Continuously monitor, optimize, develop and A/B test ad creatives, landing pages, and audience targeting strategies to improve CTRs, conversion rates, and lower CPA to maximize ROI.
- Utilize multi-touch attribution models to measure the true impact of each channel.
Requirements :
- What will you need to be able to do the job:
- Minimum 4 years of hands-on experience in performance marketing, paid media, or digital acquisition.
- Documented experience in the FX Trading/Financial Service industry is a plus.
- Proven track record in managing high-budget paid search and social campaigns with measurable results.
- Strong expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.
- Understanding of paid search algorithms, audience segmentation, and multi-channel attribution.
- Experience with conversion rate optimization (CRO), landing page A/B testing, and retargeting strategies.
- Proficiency in Google Analytics, Google Tag Manager, or similar analytics tools.
- Experience in compliance-driven industries and knowledge of financial advertising regulations is a plus.
- Excellent knowledge of the English Language both written and oral.
- Ability to work in a pressurized work environment.
Benefits:
- Unique Opportunity for a career in a global, fast-growing company.
- Attractive remuneration package based on qualifications and experience +13th salary
- +Discretionary Bonuses to reward exceptional performance).
- Opportunities to learn and grow through our “Employee Training & Development program”.
- Medical Insurance Cover, which includes Outpatient, Inpatient, and Dental Care.
- Multiple events to bond with the team and the group through Quarterly/Semestrial Team Activities for all the Company.
- Participation in our welfare investment and savings plan through our Provident Fund Scheme.
- Birthday and Loyalty benefits.
- Collaboration with Sport Benefits
- Please also note that we work 4 days from office and only Wednesdays from home.
What to expect from our recruitment process:
- First interview with hiring managers or an HR call
- Psychometric test
- Technical Interview or home assignment
- Final interview with top management
TO APPLY for this job opportunity, send your CV (in English please) to [email protected] and include the reference: Performance Marketing Manager – VAC-C3281. We look forward to hearing from you!